 Marketing & Sales Promotion Planning and Implementation
Do your marketing and sales promotion plans lack direction, focus, unity,
co-ordination and realism?
The design, content and budgeting of your marketing and sales promotion plans will have a direct impact on the outcome of such plans. Getting the plans right is crucial, as is the effective and efficient implementation of the various actions items in accordance with such plans. Adopting a project management approach, PBMC will partner with you to research, develop and implement the most effective marketing and sales promotion plans for your business. The Company doesn’t solely develop marketing and sales promotion plans and leave their implementation to its clients. It project manages their implementation also.
 Advertising Campaigns
Is your corporate message being effectively put-across to both your current and potential clients/customers through your advertisements?
Do your advertisements send-out the right messages? Are they of a professional design quality? Do your printed advertisements contain quality photographs and well-scripted bodycopy? Are they legible and do they stand-out? Is your firm using the most cost-effective advertising media to reach its target audiences? PBMC will design, cost, produce and implement an effective advertising campaign for you through the most suitable media.
 Graphic Design Management
All firms need high quality graphic design, which effectively and clearly delivers the
intended corporate message to both current and potential clients/customer
It must be consistent both throughout and across all of their brochures and other promotional materials, print production, advertisements, signage, graphic displays, website and promotional giftware and achieve the required results. PBMC is experienced in the management of graphic design projects from the planning stage through the concept design, scripting and photography stages to the production of finished artwork.
 Event Management
PBMC has vast experience in the conceptualization, design, costing, production and management of, and participation in, corporate promotional events, trade fairs and exhibitions both in Ghana and Nigeria.
Whether your firm wishes to either organise its own event or to participate in an event in Ghana or Nigeria, PBMC is your ideal choice to event manage your promotional projects.
PBMC event manages conferences, seminars and workshops; association and corporate meetings; company, product, project and property development launches and expansions; official openings; exhibitions and trade fairs; product demonstrations, road shows and tours; corporate entertainment and hospitality; gala dinners; fashion shows; festivals; pyrotechnic, laser, light and sound shows, and municipal and general public events.
 Signage Solutions
The design, production and installation of quality interior and exterior, illuminated and non-illuminated signage is a specialist field.
Having worked on numerous, wide-ranging signage contracts, the staff of PBMC have the experience and knowledge to provide you with the most effective and cost-efficient signage solutions to meet your requirements.
 Graphic & Product Display Systems
Does your firm need portable graphic display systems for use by its sales promotion personnel?
Does it wish to commission a static or motion, interior or exterior, illuminated or non-illuminated product or corporate display? The Company sources and supplies graphic and product display systems tailored to clients’ specific needs. The results will fulfil your requirements and surpass your promotional goals.
 Exhibitions & Trade Fair Stands
Does your firm propose to participate in an exhibition, a trade fair or another type of promotional event?
Does it propose to organise a product exhibition or demonstration for its potential and current clients/customer and have a requirement for the design and production of eye-catching exhibition or trade fair stands? Having many years experience of both organising and participating in exhibitions, trade fairs and other promotional events in Ghana and Nigeria, the staff of PBMC is well-qualified to assess your firm’s specific needs; to design and construct your exhibition or trade fair stand, and to totally manage its participation in such events.
 Corporate Presentation Materials
Does your firm wish to produce a promotional DVD or other multi-media corporate presentation?
PBMC designs and produces multi-media, corporate presentation materials in both soft and hard-copy formats. The Company also sources and supplies multi-media presentation equipment (light, sound and vision) for its clients.
 Sales Promotion Campaigns
Does your firm propose to plan and undertake a sales promotion campaign?
The Company will assist your firm to plan and implement direct mail campaigns; postcard campaigns; competitions; door-to-door promotions; giveaways & product offers; in-store,
in-venue and on-street promotions; money-off and money-back offers; product launches; road shows & tours, and product samplings, tastings and demonstrations.
 Website Development & Promotion
Designing, producing, developing and promoting a website is a time-consuming activity. Websites must be appealing to the viewer, informative, fresh and effective.
How effective is your website in promoting your firm and in delivering potential clients/customers to you? Working in conjunction with quality and experienced website developers, PBMC will project manage the analysis and development of your existing website or the conceptualization, design, production, hosting, promotion and maintenance of a new website for your firm.
 Promotional Products & Giftware
Do you require promotional products and giftware?
Have PBMC create and supply the most appropriate products for your firm.
The Company specializes in the creation and production of promotional products, which incorporate quality photography - postcards, prints & posters for framing, fridge magnets and bookmarks.
 Brand Development
One of the most important assets of a firm is its brand.
It is the outer representation of the firm and its offering to the marketplace, whether it be a corporate, product or service brand. Ideally, a brand should create a positive effect on the outside world and it should be protected. Does your brand represent your firm in the manner, which you would wish? Does it create that positive effect on the outside world? Is your brand ideally positioned in line with your corporate goals? PBMC can help you to assess, develop, position or reposition your brand and to protect its intellectual property.
 Public Relations
PBMC advises on and manages all aspects of internal and external communications, whether it be with staff, current and potential clients and consumers, corporate shareholders, the government, the media or the trade.
It develops public relations programmes to meet clients’ corporate needs and manages the scripting, production and dissemination of media releases and corporate newsletters. The Company also offers a body copy, editorial, script-writing and translation service to clients.
 Sponsorship Management
Does your firm propose to sponsor an event?
PBMC is experienced in the design and management of sponsored events and is ideally suited to work with you on your sponsorship programmes. |
